![]() Luckily, long-awaited debuts of these characters have always drawn enthusiastic responses from players. I cannot name specific characters but some did take significant time because of their popularity. Has there ever been any difficulty with obtaining a particular character’s license? Marvel Future Fight’s original characters are something we tried different, as we tried to introduce fresh ideas to the Marvel Universe. I am not sure whether it would be easier to achieve 100 million downloads again with another new game or to achieve another 100 million downloads with Marvel Future Fight. At the time the characters had just made their debut in the comics but we had very good results in the end. However, there was an exception when we had the Infinity Warps characters update in the second half of 2018. We do take the existing popularity into consideration when updating new characters. In addition to MCU characters, there are many fan favourites based on Marvel Comics. With 187 superheroes in the game, how do you make sure you add the right characters to keep players interested? The fact that it is based on IP itself is marketing. As new Marvel Studios’ movie comes out, Marvel Future Fight’s new installs increase substantially as well. It does have a significant influence on Marvel Future Fight. How has the continued success of the MCU played into Marvel Future Fight? With the rise of the MCU, Marvel Future Fight has naturally grown more because of it We’ve put most of our efforts into making the game still fun to play, as well as getting players to recommend to friends. ![]() The most important thing is what our fans want and expect from our game. ![]() What steps have you taken to ensure that Marvel Future Fight maintains a sizable and active player base all this time after its launch? We consider what windows there are at Marvel and what the current situation of the game is altogether. When it comes to all live games, when and what to update depends most importantly on the long-term product life cycle.įor Marvel Future Fight, since it’s an IP-based game, we plan things for the future as early as possible. How important do you consider customer support and updates to be? What has been your approach to this? I’d like to say thanks to all the teams who handle Marvel Future Fight passionately without getting exhausted. However, since this game is a global title the total input resources of supporting departments are substantial. Marvel Future Fight still seems to be in a fairly healthy state, as it records the highest daily active users almost every year. The size of the dedicated team for Marvel Future Fight is only slightly larger than our other teams. How big is the team currently handling live ops at Netmarble? Joe Lee: There are not many games that maintain the highest level of performance for up to four years, especially among mobile games. PocketGamer.Biz: With Marvel Future Fight about to pass its four year anniversary, how do you reflect on its performance – from launch to the mature title it is now? Learn more about running games successfully for the long-term on the Live Ops Landscape track at Pocket Gamer Connects Seattle on May 13th and 14th. In this entry of our Live and Kicking series, we caught up with Netmarble executive producer Joe Lee following the fourth anniversary of Marvel Future Fight. Here at we want to take the opportunity to highlight games that have bucked the trend and found an audience that has kept them thriving long after launch. ![]() Long gone are the days of developing and publishing a game without the need to tweak, adjust and patch it after launch, with new titles requiring constant operation and updates to keep them at the forefront of consumer thought. It is often said that nothing is truly finished and it’s a saying the games industry has taken to heart in recent times.
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